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Tier 3 — Balanced growth (NJ)

Edison, NJ

Central Middlesex location and diverse housing stock create steady demand across cleaning, handyman, moving, and outdoor services.

Often cited as an underrated scaling market: enough density for volume without the extreme competition of Manhattan.

Strong categories here

  • All major home service categories
  • Moving
  • Cleaning
  • Landscaping

Mint Soup rollout: Tier 3 scaling after Tier 1 dominance in Elizabeth, Newark, and Jersey City.