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Tier 3 — Balanced growth (NJ)
Edison, NJ
Central Middlesex location and diverse housing stock create steady demand across cleaning, handyman, moving, and outdoor services.
Often cited as an underrated scaling market: enough density for volume without the extreme competition of Manhattan.
Strong categories here
- All major home service categories
- Moving
- Cleaning
- Landscaping
Mint Soup rollout: Tier 3 scaling after Tier 1 dominance in Elizabeth, Newark, and Jersey City.